Our story

Hi!! Iโ€™m Evan, the founder of WHY? SNACKS.

It all started in 2019 when I saw a comment on the Instagram of Americaโ€™s favorite cheese cracker: โ€œAre you guys ever going to offer a gluten free version?โ€ Their response: a simple, โ€œNo.โ€ So, I figured I had to do it!

The brand we all know is full of GMO ingredients, gluten, industrial seed oils, and harmful preservatives. That being said, they taste great. So mine had to as well.

After several months, I came up with a crazy good recipe that even my gluten-loving friends loved. And, now Iโ€™m able to share it with the world!

The taste of our Gluten-Free Cheese Crackers unlocks memories of your care-free couch snacking days, while our ingredients are 2025-approved.

You might even get a little philosophical and ask โ€œWhy canโ€™t all better-for-you snacks taste just as great as j*nk food??โ€ย 

Well, weโ€™re working on it!